This is something I regularly ponder everytime I'm in a fast food drive thru. You always have that car full of people that seem to be buying out the restaurant. One can see bag after bag, drink after drink, being carried into the window. They have to be spending at least $50.
Now why didn't they all just go in, especially if it's more than one separate order?
The drive thru is designed for quick convenience. This blurb may sound a lot like my ATM one but that's okay. You see many drive thrus being clogged up for this reason. McDonalds and 24/7 places such as Cookout and Jack in the Box seem to fill up faster. Then all you're wanting is a McDouble and a shake.
I've researched, polled folks, and brainstormed in order to figure out a solution. The logical one would be to have a dollar limit for drive thru services to be rendered. Say $20/carload or you must go inside.
Now I understand a balance of vehicles in the drive thru and patrons in the restaurant must be maintained, especially depending upon the staff. However, if you have a large order, you should go inside, call it in, or both. This would solve the problem for a family of five, three of those being small children that you don't want to take inside.
The drive thru system has revolutionized the restaurant business. Many sit down restaurants such as Applebees even have curb side service and parking. This may not be a bad idea for fast food places.
Nonetheless, this must be monitored closely. It may take extra technology and possibly even an extra staff member or two. However, the end result and rewards can be worthwhile. Business would pick up as service would be rendered faster, and the drive thru would no longer be abused by a truck full of drunken co-eds all getting the #1 Extra Value meal.
My hope is the corporate executives are brainstorming this as well and see it as a problem. It must be addressed. Fast food is already unhealthy enough. They have to figure out a way to continue attracting folks to their restaurants.
Stay tuned for more on this subject of fast food and restaurants. It seems to be a good topic of discussion. After all, we all have to eat.
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