Showing posts with label fast food. Show all posts
Showing posts with label fast food. Show all posts

Saturday, March 23, 2013

Hardees breakfast is awesome, and should be served all day

Hardees (primarily based in the Southeast) has arguably and unequivocally the best breakfast you will find in fast food. They have platters, sandwiches and their trademark Rise and Shine biscuits.  I stack Hardees biscuits right up there with KFC, Bojangles, and my mother's bread.
Most Hardees restaurants are crowded during their breakfast hours (6am-11am) and they are staffed appropriately to handle these crowds. After 11am till closing time, there aren't many people that come through and not many people working as well. I have found through research and observation that Hardees sales are down once again. They suffered a spike pre-2003 until Carls Jr. bought them out. Now they're back in another downward spiral. 
The first thing I would do to improve sales at Hardees would be to offer breakfast all day long. Bojangles does it, and Carls Jr even offers it. Hardees could as well and it would help, even if only temporarily.
The facts and numbers are there. People love to eat breakfast for any meal. It's delicious and often quick and easy to prepare. That is what has helped chains such as Waffle House thrive.
However, Hardees must go beyond breakfast to continue to be relevant. They have to have the right variety. They must offer more than simply Thickburgers and overpriced double cheeseburgers that wouldn't even satisfy a fifth grader's appetite. They need to restore some of the basics and favorites from the 80s and 90s such as the Fish Filet and the Big Deluxe.
Hardees is in trouble and it's unfortunate because so many people enjoy their food, notably their breakfast. However, like in-store movie rentals, they don't want to fade into obscurity. Think about restaurant chains such as Quincys, Shoneys or Pizza Inn. Remember how good they once were? Now maybe my point is clearer.
It appears Hardees needs executives and management that are trying to see what Carls Jr is doing right and stop trying to be like Jack in The Box or McDonalds and introduce bizarre menu items.
I would love to see Hardees have 24 hour breakfast. However, there are many changes necessary to make this a reality.

Saturday, March 16, 2013

Drive Thru Windows And Dollar Limits

This is something I regularly ponder everytime I'm in a fast food drive thru. You always have that car full of people that seem to be buying out the restaurant.  One can see bag after bag, drink after drink, being carried into the window. They have to be spending at least $50.

Now why didn't they all just go in, especially if it's more than one separate order?

The drive thru is designed for quick convenience. This blurb may sound a lot like my ATM one but that's okay. You see many drive thrus being clogged up for this reason. McDonalds and 24/7 places such as Cookout and Jack in the Box seem to fill up faster. Then all you're wanting is a McDouble and a shake.

I've researched, polled folks, and brainstormed in order to figure out a solution. The logical one would be to have a dollar limit for drive thru services to be rendered. Say $20/carload or you must go inside.

Now I understand a balance of vehicles in the drive thru and patrons in the restaurant must be maintained, especially depending upon the staff. However, if you have a large order, you should go inside, call it in, or both. This would solve the problem for a family of five, three of those being small children that you don't want to take inside.

The drive thru system has revolutionized the restaurant business. Many sit down restaurants such as Applebees even have curb side service and parking.  This may not be a bad idea for fast food places.

Nonetheless, this must be monitored closely. It may take extra technology and possibly even an extra staff member or two. However, the end result and rewards can be worthwhile.  Business would pick up as service would be rendered faster, and the drive thru would no longer be abused by a truck full of drunken co-eds all getting the #1 Extra Value meal.

My hope is the corporate executives are brainstorming this as well and see it as a problem. It must be addressed. Fast food is already unhealthy enough. They have to figure out a way to continue attracting folks to their restaurants.

Stay tuned for more on this subject of fast food and restaurants. It seems to be a good topic of discussion. After all, we all have to eat.