We're near the end of yet another calendar year. The weather is cooling down, the grass is dying and the leaves are changing. There are still plenty of Fall festivals, Halloween parties, and later on Christmas parties to be had.
Now how do you expect to get the word out in this digital age?
Over the past few weeks, I have been posting marketing tips that have proved successful for me on the web and on social media. I will share these now.
1. Utilize every outlet and medium appropriate for the occasion.
Social media is basically a must in this era. Facebook, Instagram, and even Evites are what's in. Good old fashioned mass texting and messaging is also good. You want to get the word out and stay in people's ears. These are some of your better mediums for accomplishing this.
2. Include all pertinent information.
This includes the date, time, location, what the event entails, dress code (if any), whether or not to bring a gift, contact info, admission price, and even directions to the venue.
3. Use a picture of the event promo/flyer as your picture on social media.
This is one of the best ways to stay in people's faces. They know all the details regarding the event the minute they see you on Facebook, Instagram, etc.
4. Post frequently about the event, but remember all of your updates may not be seen.
This includes even if you're posting in a group or within an event invite. Some stuff gets missed so post away, but remember that there is not a 100% guarantee that everyone will see your posts.
5. Tag folks to certain posts and pics.
This way, the audience you are reaching is sure to see it. It is almost as effective as an event invite. Even if the person chooses to turn the tag off in their privacy, they will still see the post.
6. Strike a medium within your medium
You do not want to be the annoying promoter that is flooding everyone's timelines with your events. So post on certain days, mix up your times and types of posts, and use moderation. In short, do not make others tired of your event before it arrives, even if it's the event of the year.
7. Do your heavy marketing during peak social media hours.
This is usually primetime, after 7pm on Sundays-Thursdays, and even heavier during a big television show or sporting event that everyone is talking about. You know they are on, so your posts will have higher visibility. Also, the tagging feature works to the max here.
8. Advertise no later than 1-2 weeks prior to an event, and even a month in advance.
You must give people time to plan and schedule. Therefore, don't call anyone late for a meal. Promote early and often.
9. Require RSVPs so you can get some sort of a headcount.
This works the best when food is involved. One needs to be able to plan for the crowd they are entertaining.
10. Be creative, catchy and clever
Go outside of the box and use clever headlines and posts. Use pop cultural and news references. This goes for the name of your event also. For example, my family reunion is always held on the second Saturday in September. Therefore, I may frequently say SSS Dover/Bradley and friends. I also like to utilize the song in my promos "See You In September" by The Happenings. The key here is to catch and capture their attention.
Well this is all for now, happy promoting!
Do you have any marketing tips you care to share? Have any of these worked better than others?
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