Monday, April 10, 2023

STARS: How I Built Up #ImJustDrew

The weekend was not only one to celebrate resurrection but to also celebrate the 7 year anniversary of #imjustdrew. 

7 years ago, I didn't think I would create a brand that has been sustainable and part of my identity. 

I simply wanted to help bring folks together and showcasing the power of networking. Also I wanted anyone and everyone to see that if a shy, stuttering, overweight, country boy from Kings Creek could do it, it's doable by most anyone else. 

I formed a second blog post on WordPress separate from my world of random knowledge and information. I would do vlogs that later became FB live videos a couple of times/week. I then expanded my brand in 2017 by writing and publishing my first book "From Darkness to Sunshine: Making Unlimited Friends and Connections". I then changed up the brand, mission and vision as COVID began. I began focusing more on the human side and treatment of humans through social inclusion and excision, social justice, police brutality, and mental health. I learned a long time ago with any business and/or brand you either evolve or cease to exist. 

I also now have a weekly podcast on Spotify, #imjustdrew podcast discussing many topics related to these cornerstones of the brand and movement. 

By the numbers, with over 300 book sales, an average of 120 listeners per vlog and live, and 260 listens on the podcast, I would say #imjustdrew has quietly made its mark and will continue to do so. I will continue to adjust year over year and celebrate each milestone.

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