I've gotten to where I can only drink certain brands and types of coffee. Most other types, especially pre-ground, store brands, make me sick to my stomach and give me a headache.
I look for the roasting and producing source when researching coffee. Like who is the person roasting the coffee. And how is it roasted? I'm a micro batch guy so I need to know that information. Lastly, where is the coffee sourced from? Does it come from Africa, Central America or from Akron, OH. This is also important since coffee is only grown in a few places.
I also ask is the coffee pre-ground or grounded fresh. This is also a game changer. Think about when you go to a restaurant to eat. Most people, even at a fast food place, want their food prepared as fresh as possible. Coffee is much more better tasting and potent when it's ground fresh to made, opposed to when it's been sitting for hours.
I also look at the blends and addictives. First off, anything that is artificial is a red flag. White turtle (white chocolate) is a popular flavor but it is artificially made. Nothing organic about this. That's the type of products I want to see in my coffee. Same with syrups of any type.
Also, I look at the name of the coffee/business and if I see if caters to a certain group or a gimmick, it's not going to be as good. Coffee is everywhere, I'm a business/marketing guy. If you have to resort to a gimmick to market it, it likely isn't going to be the best choice. I know it's not mine.
I've been looking at this for a few years. Cheap plug but the company I have found that embodies all I prefer is Con Cafe coffee. Look at their website for further details or to order a bag www.concafe-sc.com.
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